 | |
| Company type | Private |
|---|---|
| Industry | Internet |
| Founded | 2012 |
| Headquarters | , United States |
Key people | |
| Products | Contextual advertising |
| Brands |
|
| Website | www |
7Hops.com Inc., doing business as Static Media,[1] is an American internet company established in 2012 based in Indianapolis. It operates ZergNet, a content recommendation business that promotes paid content across their network of brands.[2][3] Each site the company owns uses the same website model and design, sometimes dubbed "infinite scroll," whereby content is loaded continuously as the user scrolls down.[4] For example, scrolling down on the homepage loads more articles in perpetuity (until the user reaches the very first article written for the site). Scrolling down on individual articles also does not reach the page footer, instead loading a different, related article, so the user can continue reading content from the site indefinitely without needing to click a new link. This is also called "infinite-content pages" or "endless pages." The title of one of the brands, Looper, refers to this design.
- ^ "Policies". /Film. 9 December 2020. Retrieved September 10, 2021.
- ^ Chapman, Lizette. "ZergNet Scores $3.2 Million to Build 'Pinterest for Content'". WSJ. Retrieved May 25, 2016.
- ^ "Greycroft Partners places bet on ZergNet, a content recommendation firm that's not in advertising – New York Business Journal". New York Business Journal. Retrieved May 26, 2016.
- ^ Neusesser, Tim. "Infinite Scrolling: When to Use It, When to Avoid It". Nielsen Norman Group. Retrieved 9 August 2024.
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